Dubai Short-Term Rental Opportunity
Why Dubai—and why now?
Dubai welcomed 18.72M overnight visitors in 2024 (+9% YoY), with tourism momentum still rising into 2025. More visitors = more nights to sell, especially in prime areas (Marina, Downtown, Palm, JBR). AP News+3Dubai Department of Economy and Tourism+3Global Media Insight+3


What comparable listings earn (citywide snapshot)
Citywide ADR (avg daily rate): ~$199 (≈ AED 730).
Occupancy: ~56%. (AirDNA Dubai overview) → indicative RevPAR ≈ AED 409/night. AirDNAAlternative data: 71% occupancy across Dubai (Jun 2024–May 2025). (Airbtics) Airbtics | Airbnb Analytics
Dubai overall (another source): ADR ~$273, occupancy ~46%, ~14.4k active listings. (AirROI 2025) Airroi
Takeaway: Depending on building, design, and management quality, most well-run units fall within 46–71% occupancy and AED 730–1,000 ADR ranges across the city.
Dubai Marina (popular investor zone)
ADR: ~$222 (≈ AED 815)
Occupancy: ~50%
Avg annual revenue: ~$33,408 (≈ AED 122k)
1–2 BR dominate supply (94% of listings) → strong fit for couples/small families. Airroi
What that means in AED (simple, transparent math)
Use the formula Annual Gross = ADR × Occupancy × 365.
Example (city baseline using your past audit inputs): ADR ~AED 764, Occ 64% →
RevPAR ≈ AED 489/night → Annual gross ≈ AED 178,000. (Calculation: 764 × 0.64 × 365)Example (AirDNA citywide): ADR ~AED 730, Occ 56% → Annual gross ≈ AED 149,000. AirDNA
Example (AirROI citywide): ADR ~AED 1,002, Occ 46% → Annual gross ≈ AED 168,000. Airroi
Your exact result depends on building, view, furnishings, reviews, and pricing. That’s why we run a free 24-hour revenue audit on your specific unit.
Esther Bryce
Founder / Interior designer
Lianne Wilson
Broker
Jaden Smith
Architect
Jessica Kim
Photographer